Worldwide Web. Commerce. Return of investment. For these three words to come to us meaningfully, you need to learn about one more statement, Traffic. Any guru on website management would not fail to mention how vital it is to generate traffic.
Now that we are aware that traffic is the ‘be all and end all’ of any business using the internet. Of course, you have to have a good product to market and a working company structure. The rest of your efforts should be put in improving traffic.
Having realized that your site is in dire need of visitors should gear you to action to improve this circumstance by all means available to you. You cannot just wait for things to happen naturally as your competitors are daily innovating to entice more visitors to their sites.
Never do things for tomorrow what you can do today is an old saying but never outdated. But with today’s high-tech ways, it would be more apt to say you should have done it yesterday.
Here are seven proven tips which would help you increase traffic:
1) Put in some money in advertising with reputable search engines
Example of such search engines are Google’s Adwords and Yahoo’s Overture which enjoy high popularity ratings. This will definitely make your site searchable and increase traffic but it could be expensive. However, if this is the thing that will keep your business afloat, this will be a very worthy investment.
Business success has been achieved by a lot of companies through this advertising media. Keep in step with the times and use their proven formula. The money you spend for Google and Yahoo’s advertising will be well spent.
2) Link your website with other businesses’ sites
Have your site linked with other sites and theirs linked to your site as well, you will symbiotically benefit from each other’s traffic. The more sites you are linked with the better possibilities of traffic growth you will have. All the linked companies will be mutually benefited by this arrangement.
3) Utilization of the Viral Marketing Method
There is a cheap but also effective way of increasing traffic known as viral marketing. You do this by adding your company’s name, link or product to a certain internet materials such as funny videos, games, or gossips that has a high pass-along probability. Consequently, your company’s name or product can be viewed by as many people as long as the material is being circulated.
4) Use a searchable keyword for your product and company description.
Search engines search for particular keywords to appear in their results page. If you choose the proper key word or phrase, your company or link will always be included in their results page once a user searches for that subject.
5) Make Articles that might stir up user’s interest and point them to your site
Sites welcome interesting articles relevant to your site’s content. For instance, if you are a car parts dealer, do press releases about any topic related to car or car parts. Then you can conspicuously add your company’s services and link at the bottom of the article.
6) Actively participate in forums and organize online communities
If you offer your valid comments and intelligent opinions about subjects relevant to your site, users will look up to you as the source for information and consequently the right company for that specific service or product. You can build along your credibility as more people purposely visit your site.
7) Finally, present newsletters
This is a good way to let people know that your company exists and offering such product or services. As usual, word of mouth will hasten increase traffic. If you present your site interestingly enough, it will pique users’ interest to visit your site.
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