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Tuesday, February 21, 2012
Tuesday, February 14, 2012
Pay for Web Traffic and Move your Products
In these days of high technology and highly competitive business environment, the internet has become a new medium for businessmen to market their products. Hundreds had very been very happy with the turnout. Unfortunately there are also a big number who are not singing a happy tune.
Was it just pure luck for those who succeeded? We don’t think so because there is a formula for a business to flourish. One has to have a sharp mind for opportunities, the enthusiasm to stand out, the will to understand more and the readiness to invest time and money.
The Fundamental
The number one factor for success of internet-based business is web traffic. No matter how good the product is or how much work every one in the organization puts if you are not able to build up web traffic leading to your site, then all the efforts will be futile. Site visitors are your walk-in clients and prospective buyers. Higher web traffic means high instances of walk-ins and probable sales.
Not all visits are automatically converted to sales. There are some who are just browsing or window shopping, there are those who go online with the intention to purchase. But the important thing is, regardless of their intention, it is your site that they go to visit.
What is the secret to increasing web traffic, and how much web traffic should you have to make good business? A lot of big companies get thousands and thousands of web traffic daily with a comparatively low 10-15% concluded sales. Nevertheless, this is sufficient to keep the business profitable.
But generating huge web traffic costs money and if you want to have that kind of web traffic, any good businessmen will not have second thoughts of spending money in advertising. Good advertising will literally put your company on the map for all to see. It makes great sense that the more people know of your existence, the more chances they will visit your site.
You might say, why spend money on advertising pay when you can get complimentary advertising. Yes, you can, but do not expect to get the same volume of web traffic as your paying competitors do. Some of these paid advertisements are offered by Google and Yahoo.
How Do Searches Affect Your Business
Today, almost all the information one need can be searched in the web through search engines. These are the sites where everyone goes to search about anything. They offer an essential service to millions of people all over the world for free. On top of this, they are very easy to use. It is no wonder that large and small business establishments choose to place their advertisements with these search engines.
Everyday, search engines service millions of individuals. Topics or products can be search through the provided links to relevant sites. If your site appears on the upper lines of the search result portion, the chances or your site being visited is upped because users instinctively go to the first links they see. You may opt to use search engine optimization which costs cheaper and will also get you a high rank. But paid advertisement will guarantee your slot on the top ranks.
Paying for advertisements is akin to paying for web traffic. Initially, the cost of paying for advertisements might discourage you. But once your improved web traffic to your site is converted to sales, you will be writing your own success story.
Paying for Web Traffic is Not Money Wasted
There are various payment schemes for internet advertising. It can be pay per click wherein you are charged based on the number of times your link is accessed. Then there is the charge per ad show, which counts the number of times your ad appears when a particular key word or key phrase is sought. You could learn how to choose the appropriate keywords or key phrases.
Putting up a business entails cost, but you have to spend some more to make it flourish. Paying for web traffic is one business expense you will not regret because web traffic is what could make or break internet-based business. Simply put, you invest in advertising to gain more web traffic,
this could be converted to more sales and, voilĂ , more profit!
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Six Viral Marketing Ideas
Here are 6 ideas to aid you begin your viral marketing crusade:
1. Buy the branding rights to a word of mouth ebook. Permit individuals to give away your gratis ebook to their visitants. And then, their visitors will likewise pass it away. This will simply carry on dispersing your advertisement throughout the World Wide Web.
2. If you possess the power to establish a discussion board or a different electronic bulletin board, you truly have an outstanding tool. Permit individuals to utilize your web message board for their personal internet site. A few people do not possess one. Simply put your banner advertisement at the upper side of the board.
3. You’ve got some talents for web designing? Make several templates, artworks, and so forth. And transfer them to your internet site. And then, permit individuals to give away your gratis web design graphics, typefaces, templets, and so on. Just put your advertisement upon them or ask people to link right away to your internet site. Make certain that you put a link in reply to your web site in the copyright note and ask them to preserve your copyright notice uncastrated.
4. Compose an ebook. Let individuals to post an advert in your gratis ebook if, in substitution, they give away the ebook to their net visitants or mailing list subscribers.
5. Compose reports that relate to your merchandise or service. Permit someones to reissue your articles on their internet site, in their mailing list, subscriber base, mag or ebooks. Put your resource box and the selection for reports offprints at the lowermost of all articles.
6. You are able to easily obtain products on the cyberspace that will trade you a permission permitting you to share the merchandise for free to others. Seek those merchandises that offer “branding rights”. That’s where you will be able to put your personal name, internet site, and contact info.
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Three Things Every Affiliate Marketers Require to Last on the Net
All affiliate marketers are perpetually searching for the booming market that hands the most tremendous payroll check. Occasionally they believe it’s a magical formula that’s promptly accessible for them. In reality, it’s more complex than that. It’s fair solid marketing practices that have been demonstrated across months of hard work and commitment.
There are maneuvers that have functioned earlier on online marketing and are carrying on working in the web affiliate marketing reality of today. With these best 3 marketing tips, you are able to grow your sales and make it in the affiliate marketing online.
What are these 3 maneuvers?
1. Employing unequalled web pages to advertise each separate merchandize you’re marketing. Don’t chunk all of it unitedly only to economize few money on online hosting. It’s advisable to make an internet site centering on each and every merchandize, and nothing more.
Incessantly let in product critical reviews on the internet site so visitors will get a first perception on what the merchandise can serve to those who purchases them. Besides include testimonials by customers who have already tested the product. Make certain that these buyers are more consenting to grant you to utilize their names and photos upon the internet site of the particular product you are commercializing.
You can besides compose articles spotlighting the usages of the product and admit them upon the internet site as an extra page. Build the pages appealing compelling and put calls to actions on the info. Each headline ought appeal the readers to try and learn more, even get through you. Spotlight your exceptional points. This will facilitate your readers to determine what the web page is about and will desire to discover more.
2. Propose gratuitous reports to your subscribers. If conceivable place them at the absolute top side of your web page therefore they plainly can’t be neglected. Try to make auto responder messages that will be emailed to those who give their personalized info into your sign up box. Reported from inquiries, a sale is secured typically on the 7th contact on a prospect.
Entirely 2 things may potentially happen with the internet web page exclusively: confirmed sale or the prospect exiting the web page and never come back over again. By putting valuable info into their inboxes at definite assigned period of time, you’ll remind them of the merchandise they believed they desire later and will see that the sale is closed. Make sure that the article is aimed towards unique concludes to purchase the product. Don’t make it seem similar to a sales pitch.
Concentrate on crucial details like how your merchandise may get life and matters more at ease and more pleasurable. Put persuasive subject lines in the electronic mail. As far as possible, keep off employing the word “free” since there are nevertheless aged spam filters that ditch those sorts of subjects into the junk prior to even anybody reading them initially. Convert those who signed towards your free reports that they’ll be losing something huge if they don’t avail of your products and offered services.
3. Aim the sort of traffic that’s directed to your product. Just imagine, if somebody who visited your internet site has got no concern whatsoever in what you’re proposing, they’ll constitute amongst those who go on and never return. Compose articles for publishing in internet zines and reports. This way you’ll be able to situate publications that’s revolving around your target buyers and what you’ve erect might precisely catch their concern.
Attempt to write at least two articles per week, with leastwise three to six hundreds words in length. By endlessly composing and asserting these articles you will be able to bring forth as numerous as a hundred aimed readers to your web site in one day.
Always recall that merely one out of a hundred people are presumed to purchase your product or acquire your services. If you are able to generate equally very much like a thousand targeted visitors towards your internet site in one day, that signifies you’ll be able to make ten sales founded on the intermediate statistic.
The tactics gifted above doesn’t truly seem very hard to do, when you think about it. It barely does not demand a lot of time but requires an action program on your side.
Attempt to apply these hints for various affiliate marketing programmes. You can last sustaining a beneficial source of revenue and outlasting in this business sector that not every marketers can make out.
Likewise, dream up the immense paychecks you’ll be obtaining…
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7 Solid Tips to Increase Traffic To Your Site Now
Worldwide Web. Commerce. Return of investment. For these three words to come to us meaningfully, you need to learn about one more statement, Traffic. Any guru on website management would not fail to mention how vital it is to generate traffic.
Now that we are aware that traffic is the ‘be all and end all’ of any business using the internet. Of course, you have to have a good product to market and a working company structure. The rest of your efforts should be put in improving traffic.
Having realized that your site is in dire need of visitors should gear you to action to improve this circumstance by all means available to you. You cannot just wait for things to happen naturally as your competitors are daily innovating to entice more visitors to their sites.
Never do things for tomorrow what you can do today is an old saying but never outdated. But with today’s high-tech ways, it would be more apt to say you should have done it yesterday.
Here are seven proven tips which would help you increase traffic:
1) Put in some money in advertising with reputable search engines
Example of such search engines are Google’s Adwords and Yahoo’s Overture which enjoy high popularity ratings. This will definitely make your site searchable and increase traffic but it could be expensive. However, if this is the thing that will keep your business afloat, this will be a very worthy investment.
Business success has been achieved by a lot of companies through this advertising media. Keep in step with the times and use their proven formula. The money you spend for Google and Yahoo’s advertising will be well spent.
2) Link your website with other businesses’ sites
Have your site linked with other sites and theirs linked to your site as well, you will symbiotically benefit from each other’s traffic. The more sites you are linked with the better possibilities of traffic growth you will have. All the linked companies will be mutually benefited by this arrangement.
3) Utilization of the Viral Marketing Method
There is a cheap but also effective way of increasing traffic known as viral marketing. You do this by adding your company’s name, link or product to a certain internet materials such as funny videos, games, or gossips that has a high pass-along probability. Consequently, your company’s name or product can be viewed by as many people as long as the material is being circulated.
4) Use a searchable keyword for your product and company description.
Search engines search for particular keywords to appear in their results page. If you choose the proper key word or phrase, your company or link will always be included in their results page once a user searches for that subject.
5) Make Articles that might stir up user’s interest and point them to your site
Sites welcome interesting articles relevant to your site’s content. For instance, if you are a car parts dealer, do press releases about any topic related to car or car parts. Then you can conspicuously add your company’s services and link at the bottom of the article.
6) Actively participate in forums and organize online communities
If you offer your valid comments and intelligent opinions about subjects relevant to your site, users will look up to you as the source for information and consequently the right company for that specific service or product. You can build along your credibility as more people purposely visit your site.
7) Finally, present newsletters
This is a good way to let people know that your company exists and offering such product or services. As usual, word of mouth will hasten increase traffic. If you present your site interestingly enough, it will pique users’ interest to visit your site.
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Tuesday, January 24, 2012
How To Set Up A Business Blog
It’s easy to build a blog that will improve customer relationships and generate goodwill for your business. A well-designed business blog keeps your current customers engaged while allowing new clients to get acquainted with your company. Following a few simple tips, you can set up a blog that will be a powerful marketing tool for your business.
Here’s how to set up a business blog that will serve your company well…
Put It In The Right Place
If your company already has a website, make the blog part of your existing website. It should be a menu choice that’s easy for any visitor to find.
If your company doesn’t have a website, choose a domain name for your blog that’s as close to your company name as possible or includes your industry’s primary keywords.
Start With A Simple Design
Most companies power their blogs with WordPress, a blogging platform that many hosting companies will set up for you. Thousands of pre-designed WordPress themes are available, and one of them will likely work for your blog.
Blogs linked to an existing website should echo the colors and design of the site, but stand-alone blogs usually benefit from starting with a simple design. Make changes as your readership grows and you need for more features.
Pack Your Business Blog With Value
Before you tell anyone about the blog, pack it with useful articles so visitors will find good content even on their first visit. Post perhaps a dozen articles before you promote your blog, then keep posting new content at least once a week. Many experts recommend two or three posts each week.
Be sure to include coupons, exclusive offers and other deals along with meaningful content that supports your business goals.
Promote Your Blog At Every Opportunity
If you pay attention to search engine optimization techniques, Google and other search engines will bring traffic to your site, but that doesn’t mean you can neglect other means of promotion.
To get current customers reading your blog, make sure you point out during every customer contact the special offers and unique content available only to blog readers.
To bring new customers to your blog, include a mention of it in all your print and online advertising. Every time a customer sees or hears your company’s name, make sure your blog address is there along with it.
Now that you know more about how to set up a business blog, there’s no reason to delay any longer.
Blogs are powerful promotional and informational tools. Every moment your company is without one, you’re potentially losing money.
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3 Ways to Make Money Online
There are many ways to make money online. I like to group them into three main categories:
- Making money selling your stuff
- Making money selling other people’s stuff
- Getting paid to do something
Let’s talk a little more about each of these categories…
Way #1 – Making money selling your stuff
When most people think of starting a business they think of selling their own stuff. Here are some of the ways that people sell their own stuff online:
- Selling productsWhen I started out online my intention was to create educational software and sell it online. Like myself, most people that start a business online start off with the idea of selling a product. Almost every product imaginable can be sold online. Arguably, the easiest to create are information products.
- Selling Services/FreelancingOne of the quickest ways to start making money online is by selling your services. You call sell all kinds of services online. Some of the more common online services being sold are web design, freelance writing, coaching/teaching, virtual assistants, copywriting, traffic generation, and software development.
- DomainingDomaining is essentially the process of buying and selling domains. While I own quite a few domains, most of them were bought with the purpose of developing them at some point in time. Although, I would be willing to sell some of them. For example, when John Reese bought trafficjam.com I wish he had contacted me about buying one of my domains blogtrafficjam.com, since I am not sure I will develop the idea I had for it when I bought it several years ago.
- Website FlippingWebsite flipping is a very tempting business model to me. Flipping websites is a lot like flipping houses. You buy a website with the sole purpose of making it better so that you can turn around sell it. Much like house flipping, you should buy a website with good potential that is not properly monetized and/or not properly designed and marketed. After “rehabbing” the website, you can sell it at a much higher price. This process sounds like fun to me, except that I would have a hard time parting with the site after fixing it. I am more likely to buy a website, fix it up, and keep it for the residual income.
There are other ways to make money selling your own stuff, but the ones listed above are the most common.
Way #2 – Making money selling other people’s stuff
- Affiliate MarketingAffiliate marketing is one of the best ways to make money online, and I will be discussing it in much more detail in a future series (or a free mini-course). Essentially, affiliate marketing is revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby affiliates(publisher/sales people) are paid based on performance measures, typically in the form of sales, clicks, registrations, or a combination of methods. In layman’s terms, it means you get a percentage of a sale when you sell someone else’s stuff or cause someone to take an action that might sell someone else’s stuff. It is currently my primary method of making money online.
- Advertising IncomeMany websites make money by selling advertising space on their site. This is most commonly done on content sites. Advertising income can also be gained through other methods like selling ad space on website templates and selling ad space in newsletters.
- Drop ShippingDrop shipping is a technique where you sell products from one or more suppliers who take care of shipping the products directly to the customer. All you do is take the order and get the money from the customer, then you send the order details and and part of the money that you charge to the supplier. You make profit on the difference between the suppliers price (including shipping) and the price you charge the customer. This is essentially running a wholesale business without the inventory, although you will usually pay somewhere between true wholesale and retail prices for the goods. I have seen a lot of people run drop shipping businesses on ebay.
- Retail commerceRetail commerce is where you buy products at wholesale prices from wholesale distributors, carry an inventory and turn around and sell said products. Many of the ecommerce shops you see are doing this. This model is similar to drop shipping. The advantage of this method is that you can make a higher profit margin then with drop shipping, the disadvantage is that you store the inventory and you handle the details of shipping the products.
These are the most common methods for selling other people’s stuff online, although certainly not the only ones.
Way # 3 – Getting Paid To Do Something
- Paid to
sites (Paid to surf, Paid to take surveys, etc.) With “paid to” sites you can make a little extra money online every month. You can’t really use these sites to make a living online (at least not that I’m aware of), so I won’t be devoting more space to them here. If you’re interested in a little extra cash, and this method appeals to you, there is plenty of information available on the internet. And if you ARE making a living from these sites, and you’d be interested in writing a series on the topic, contact me.
As you are considering how YOU want to make big money online, this list should prove a good starting place . In my next post in the getting started series, I will be wrapping up with a list of resources to help you continue your quest to make money online.
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